Roksanda Sells to The Brand Group
Founder Roksanda Ilinčić, who will stay on as creative director, had filed a notice of intent to appoint an administrator before finding a white knight in TBG.
TODAY'S MUST READThe Japanese apparel chain will be launching its sister brand GU in the US later this year, targeting younger consumers with lower prices and a curated selection of trendy wares.
- Uniqlo-parent Fast Retailing is launching its GU brand in the US this year, targeting younger consumers with lower prices than Uniqlo and a tight assortment of trendy staples.
- The expansion comes at a particularly challenging time as American consumers pull back from spending on discretionary categories and competition in the fast fashion category is steep.
- As GU sets out to find its place in a competitive landscape, it will benefit from the market knowledge of its sister brand, Uniqlo.
TODAY'S MUST READThe Japanese apparel chain will be launching its sister brand GU in the US later this year, targeting younger consumers with lower prices and a curated selection of trendy wares.
- Uniqlo-parent Fast Retailing is launching its GU brand in the US this year, targeting younger consumers with lower prices than Uniqlo and a tight assortment of trendy staples.
- The expansion comes at a particularly challenging time as American consumers pull back from spending on discretionary categories and competition in the fast fashion category is steep.
- As GU sets out to find its place in a competitive landscape, it will benefit from the market knowledge of its sister brand, Uniqlo.
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